Message

Carlos Ghosn
President and Chief Executive Officer

"The power comes from inside."
This simple phrase familiar to every Nissan employee conveys a powerful truth. Any company is only as strong as the people who bring it to life. Companies do not create products, deliver services or solve problems; people do.
And the people who work at Nissan are facing major evolutions that are changing the global automotive industry as we know it today.
One trend is the shift in demographics. The world's population is expanding at a rapid pace, from 6.7 billion today to more than 9 billion by 2050. More people will create the demand for more cars. Today, there are 600 million vehicles worldwide; by 2050, statistics show there may be up to 2.5 billion vehicles.

Where will the growth occur? Many vehicles will be sold to the rising middle classes all over the world, particularly in emerging markets. A car is an important symbol of freedom, status and personal achievement, and growing numbers of new drivers will seek affordable transportation and the benefits that car ownership provides.
Another important trend is the growing demand for a cleaner environment. Automakers are accelerating the development of products to offer greater fuel efficiency and fewer CO₂ emissions, from more efficient gasoline-fueled engines to hybrids, clean diesel, electric vehicles and fuel cell vehicles.
The world is changing, and Nissan is adapting with it. We are harnessing the power that's inside Nissan to prepare solutions that our customers will want and value, now and in the years to come. Solutions such as:

• electric and fuel cell vehicles that are attractive, fun-to-drive cars with the appealing benefit of zero emissions;
• global entry cars that make mobility more accessible and affordable for all; and
• innovative technological advances that are good for the environment, enhance safety, improve dynamic performance or provide greater life-on-board satisfaction.

Nissan has a clear vision for the future, and - with our Alliance partner, Renault - we are working with passion to achieve it. Our mission is to enrich people's lives, building trust with our employees, customers, dealers, partners, shareholders and the world at large.

NAVARA AWARDS

Nissan “Can you feel electricity in the air?” teaser goes up on its website – is the electric-powered LEAF arriving?

A teaser graphic has gone up on the local Nissan website, with a ‘Can you feel electricity in the air?” tagline being the only thing mentioned, and also that whatever is due to happen is just but five days away.
Chances are it’s the nod to the arrival of the electrically-powered Nissan LEAF, one of the models slated for introduction here this year. Don’t get too excited though, even if this is the case, because the EV isn’t going to be commercially available just yet, as indicated by an earlier report on its planned arrival.
In it, Edaran Tan Chong Motor stated that it will be running a pilot program for the LEAF, in which the vehicle will be used to promote public awareness and be involved in experimental drives with Government bodies, the media as well public audiences. So, you might get to sit in one, but you can’t take it home just yet.

It is a double joy celebration for Edaran Tan Chong Motor (ETCM) as both Nissan Teana and Navara King Cab were named the “Executive Car of The Year” and “Pickup Truck of The Year” respectively at the New Straits Times/ Maybank Car of The Year 2011 Awards Night.

“It is indeed a remarkable moment for ETCM to have achieved such prominent awards and recognitions at this special occasion. It has always been our mission to introduce more new models with the greatest value. Both Nissan Teana and Navara King Cab have garnered numerous prestigious awards throughout the years and this is evidently shown by the overwhelming support from our loyal customers. ETCM will continue to deliver the best to the market.” Dato’ Dr Ang Bon Beng, Executive Director of ETCM said.

 

A panel of judges took into account criteria such as exterior and interior design, comfort and ergonomics, performance, safety, emotional appeal, and after sales service including the comprehensiveness of its warranty. Only the new and substantially face-lifted models introduced in the country since October 2010 are eligible for the nomination.

NISSAN TEANA

1.    Executive Car of the Year, New Straits Times/ Maybank COTY2U Awards 2011.

2.    Winner - Large Sedan Category Award, AUTOCAR Asean Car of the Year Awards 2011.

      3.    Best Local Assembly Executive Sedan, Asian Auto / Auto Industry Awards 2011.

 

NISSAN NAVARA KING CAB

1.   Pickup Truck of the Year, New Straits Times/ Maybank COTY2U Awards 2011.

2.  Truck of the Year 2011 & 2012 Award, Wheels Weekly / LIVE LIFE DRIVE Car of the Year 2011 & 2012 Award.

3. Best Value for Money Pickup Truck, Asian Auto / VCA Auto Industry Awards 2009 & 2010.

4.  Winner – Pickup Category, AUTOCAR Asean Car of the Year Awards 2009.

      5.  The Best Speed Bump Killer – NewMan RPM Awards 2009.

Edaran Tan Chong Motor (ETCM) is pleased to announce that both Nissan NAVARA and LATIO Hatchback were proclaimed as the 2nd runner-ups at the Asian Auto AmBank Fuel Efficiency Awards 2011.

Category	Nissan Models	Rank	Fuel Consumption (L/100km)
Pickup Trucks	Nissan NAVARA 4X4 Manual	3rd in Class	8.2
Small Family Cars	Nissan LATIO Hatchback	3rd in Class	6.3

Mr. Anthony Tan, General Manager for Marketing, Edaran Tan Chong Motor Sdn Bhd (ETCM) received the award from Mr. Chua Soo Seong (left), Managing Editor of Premier Asian Auto Publications (M) Sdn Bhd. Nissan LATIO 1.6 Hatchback was awarded 2nd runner-up in small family cars.

 Nissan NAVARA was placed 3rd in the pickup trucks category.

The Asian Auto AmBank Fuel Efficiency Awards 2011 which running on its 4th consecutive year is the first and only industry award in Malaysia that encourages car manufacturers to offer vehicles that promote fuel efficiency. The winners were chosen based on fuel consumption figures provided by each car manufacturer and audited by Insurance Services Malaysia (ISM).