Why the UCL, you ask. Last April, Nissan started a four-year global partnership with the UEFA Champions League, replacing Ford as the car brand rep in the UCL sponsor list which includes MasterCard, PlayStation and Heineken, among others. The agreement is Nissan’s largest ever sponsorship deal and will establish it as an official partner until the 2017/18 season.
The Japanese carmaker has also signed on four players to support its
UCL push. The ‘Engineers of Excitement’ are Manchester City’s Yaya
Toure, Paris Saint-Germain captain Thiago Silva, Barcelona’s midfield
maestro Andres Iniesta and Schalke’s Max Meyer. “The Champions League is an important global platform for Nissan, and as the sole distributor for Nissan in Malaysia, it is our mission to deliver the excitement of both football and Nissan cars to local fans of the sport. With football being a national sport in Malaysia, we believe that the once-in-a-lifetime opportunity to watch a Champions League match live in Europe is definitely something fans will not want to miss!” said Tan Keng Meng, director of marketing and product planning at ETCM.
