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Friday, 20 April 2012
New Datsun logo revealed, no more red rising sun
This is the new logo of the reborn Datsun brand. If you haven’t already heard, which details the relaunch of the brand by Nissan. Out goes the red rising sun in the background, and that’s logical, since today’s Datsun is not going to be sold in Japan, or developed markets, but high-growth emerging ones.
“Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014,” Nissan boss Carlos Ghosn said.
Indonesia is a major part of Datsun’s plans. “Nissan is bringing new jobs and new vehicles to Indonesia. We are going to expand our production capability and offer a new and exciting product line here,” Ghosn added in a statement.