This chapter, titled “The Quarterback,” explores Rich’s 20-plus year history working for Nissan and details his rural roots and upbringing in which pickup trucks featured prominently. Rich explains his personal philosophy of pickup truck development and highlights the local expertise that has contributed to a majority of the next-generation TITAN’s development.
As a member of the original Titan program, Rich highlights a number of breakthrough features that debuted on the original vehicle while also noting that this next-generation truck is a chance for the team to do things all over again, and improve on the vehicle’s history of innovation.
