Venucia, a budget name under the Dongfeng Nissan brand, has unveiled the VOW Concept at the Auto Shanghai 2015 show. Developed as a “trendy sport crossover” for the young and young at heart, the VOW is an abbreviation for “Venucia Over Wonder”, which signifies a “complete breakthrough in excellence.”
The coupe-like show car features a raised ride height, roof rails and flared wheel arches along with a “textured” front grille flanked by slim LED headlight assemblies. A sole, horizontal chrome bar and LED daytime running lights fill out the lower half of the show car’s front fascia.
Moving further back, massive wheels (unlikely to feature on a yet-to-be-confirmed production version) are present. At the rear, the car’s namesake is etched across the tailgate while stylised LED taillights further help to highlight the concept car’s looks. Lower down, a diffuser-like element rounds things off.
In China, the Venucia brand markets models based on Nissan models such as the e30 (Nissan Leaf), R30 (Nissan Micra/March) and R50 (first-generation Nissan Latio).
