Nissan has announced the signing of cricket stars as its new global ambassadors, in support of the carmaker’s partnership with the International Cricket Council (ICC).
India batting star Rohit Sharma, West Indian all-rounder Andre Russell and New Zealand captain Suzie Bates will all help Nissan bring cricket excitement to fans, starting with the ICC World Twenty20 in India from March 8. In addition to an ad campaign, Nissan’s cricket ambassadors will be active on social media across the tournament, supporting other fan focused initiatives such as “Nissan Play of the Day” and sharing content.
“Nissan is absolutely delighted to welcome this illustrious line-up to the Nissan team as ambassadors. As genuine performers in the shorter form of the game, these players consistently deliver on the big stage. We look forward to working together to bring cricketing excitement to fans worldwide, starting with the ICC World T20,” said Roel de Vries, corporate VP and global head of marketing and brand strategy for Nissan.
Nissan’s eight-year sponsorship deal with the ICC comprises all tournaments from 2016 to 2023. It builds upon Nissan’s sport sponsorship portfolio that already includes the UEFA Champions League, City Football Group (EPL’s Manchester City, MLS’ New York City FC, Melbourne City FC of the A-League and J-League’s Yokohama F. Marinos) and the Rio 2016 Olympic and Paralympic Games.
Household names like world’s fastest man Usain Bolt and Barcelona legend Andres Iniesta are also Nissan ambassadors.
