Nissan has given Tan Chong sole and exclusive rights to distribute Nissan completely built-up (CBU) vehicles in Myanmar, Bernama reports. Under the distribution agreement, ETCM (MM) Pte Ltd, a wholly-owned subsidiary of Tan Chong Motor Holdings Bhd, will also have the rights to appoint any party as its dealers for sales and after-sales services there.
Distribution of Nissan cars in the emerging market is expected to commence in the third quarter of this year with projected sales volume of about 300 units per year. The previously secluded nation is often described as Asia’s last frontier, as multinationals rush in to market their products to a large untapped population.
Myanmar isn’t Tan Chong’s first foray into Indochina. The Malaysian group opened its first international assembly plant in Da Nang, Vietnam, in June this year. The TCIE Vietnam plant assembles the Nissan Sunny (Almera in Malaysia) for domestic consumption. Built at a cost of US$40 million, the plant has the capacity to assemble up to 6,500 cars annually.
